The MACE Framework

Optimizing player engagement and retention

In the dynamic realm of iGaming, our journey to create unparalleled player engagement is defined by four pillars: Monitoring the ever-changing landscape, Analyzing deep-rooted player behavior, Conceptualizing standout campaigns, and Executing with precision. The MACE framework is our beacon in this voyage, shaping the future of gaming experiences.

Player Value

Monitor

Observe real-time data to discover key insights into player behavior and game trends.

Analyze

Decode data to further discover player preferences and uncover profitable campaign opportunities.

Discovery

Conceptualize

Craft detailed plans for captivating campaigns, unique rewards, and personalized content.

Execute

Implement and craft your creative visions into live campaigns, fine-tuning in real-time for optimal impact and profitability.

Crafting

Scenario

Encourage players to engage with multiple games on the online casino platform via a thematic, mission-based campaign.

MACE Framework Application

Discovery Phase

Monitor

Track player engagement metrics across various campaigns, such as:

  • Changes in session lengths.
  • Frequency of game deposits and bets.
  • Engagement peaks: Identifying time frames where player involvement is at its maximum.
  • Correlation between in-game bets and campaigns.
Analyze

Dive deep into the collected data to:

  • Isolate campaigns that have the highest engagement peaks.
  • Determine if players show a preference for certain campaign settings (type, games, prizes, etc.) over others.
  • Quantify the impact of a narrative or theme on in-game bets and retention.
  • Segment players based on their engagement behavior: 'Explorers' who hop between games, 'Conquerors' who aim to master one game, etc.

Crafting Phase

Conceptualize
  • Craft detailed plans for your monthly and lifetime campaigns.
  • Create a player journey from creating an account to becoming a seasoned player utilizing the tools at your disposal.
  • Create your monthly calendar plan. Incorporate real life events for the players as a way to gain further engagement and recognition. Make sure the player feel they connect with the campaigns presented to them and that the campaigns are tailored for their player segment, whether VIP / Non-VIP and engagement behavior. Both from the choice of games and the value of the rewards perspective
Execute
  • Launch promising campaigns
  • Utilize multi-channel marketing to execute the communication to the player
  • Proactively reach out to winners in campaigns and make them feel good about making it to the top of a leaderboard or hitting big on a prize drop or jackpot campaign.